A busy sales team is not always good news for the rest of the business. If delivery is already late, more orders can turn a manageable problem into refunds, lost customers, and exhausted staff.
Know the actual capacity
Measure how much work the team can finish reliably, not the best week it has ever had. Account for leave, equipment maintenance, supplier delays, and time spent correcting mistakes.
Make the handover clear
Sales and delivery should agree on scope, timing, and any special promises before work starts. A shared order record is more dependable than scattered messages.
Match demand to what you can deliver
If capacity is tight, adjust lead times, limit new bookings, or add support before increasing demand. Track missed deadlines and rework alongside revenue so problems remain visible.